Nike Air Max 95 x WORKSOUT

This distinctive Air Max 95 celebrates South Korean streetwear retailer WORKSOUT, whose founders went from sneaker-obsessed school friends to Nike collaborators. Rich Medium Olive and Sequoia tones mirror their school uniform, while the latticework Swoosh and rock-like heel echo WORKSOUT’s store design. Alongside the eye-catching reflective streaks, contrastive texturing, updated lacing and seamless upper, this presents an original take on the 90s classic. The launch campaign depicts the owners’ bonding over a shared passion for Air Max in dream-like short films with the motto: “When life gives you Air”. Meanwhile, a pop-up held beside their Apgujeong store was decorated like a 90s school, with attendees invited to don their “favourite Nike Air” and “become indispensable”; a message echoed on the insoles of this unique sneaker.