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New Balance 550

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A vintage basketball trainer with a captivating revival story.

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New Balance 550 BBW550BT
  • New Balance
  • 550
  • "White & Incense"
New Balance 550 BB550PWG
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  • "White & Cream"
New Balance 550 BBW550BI
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  • 550
  • "Reflection & New Spruce"
New Balance 550 BBW550BG
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  • 550
  • "White & Juniper"
New Balance 550 BB550HA1
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  • "White & Black"
New Balance 550 BBW550BH
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  • "Sea Salt & Magnet"
New Balance 550 BB550WT1
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  • "White & Green"
New Balance 550 BB550STG
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  • "White & Vintage Indigo"
New Balance 550 BBW550BB
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  • "White & Rain Cloud"
New Balance 550 BBW550DI
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  • "Angora & Kombu"
New Balance 550 BBW550BC
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  • "Summer Fog & Dusk Blue"
New Balance 550 BB550PWD
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  • "Turtledove"
New Balance 550 BB550ESB
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  • "White & Nori"
New Balance 550 BBW550BK
  • New Balance
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  • "White & Linen"
New Balance 550 BB550PB1
  • New Balance
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  • "White & Grey"
New Balance 550 BB550NEC
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  • "White & Incense"
New Balance 550 BB550DOB
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  • "White & Dark Olivine"
New Balance 550 BBW550DP
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  • "Sea Salt & Washed Burgundy"
New Balance 550 BB550WCA
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  • "Winter Fog"
New Balance 550 BBW550TB
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  • "Beige Gum"
New Balance 550 BB550CPE
  • New Balance
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  • "Sea Salt & Marsh Green"
New Balance 550 BBW550SG
  • New Balance
  • 550
  • "Sea Salt & Nori"
New Balance 550 BBW550DY
  • New Balance
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  • "White & Vintage Indigo"
New Balance 550 BB550VNA
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  • "Team Royal"
New Balance 550 BB550PRB
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  • 550
  • "Reflection White"
New Balance 550 BB550PHD
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  • "Slate Grey"
New Balance 550 BB550NED
  • New Balance
  • 550
  • "White & Juniper"
New Balance 550 BB550MDB
  • New Balance
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  • "Magnet & White"
New Balance 550 BB550ESC
  • New Balance
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  • "White & Slate Grey"
New Balance 550 BB550BBB
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  • "Triple Black"
New Balance 550 GSB550WW
  • New Balance
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  • "White & Off-White"
New Balance 550 BBW550SK
  • New Balance
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  • "Sea Salt & Fatigue Green"
New Balance 550 BBW550SB
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  • "Sea Salt & Mercury Blue"
New Balance 550 BBW550BP
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  • "White & Pink Sand"
New Balance 550 BB550WA1
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  • "White & Team Navy"
New Balance 550 BB550VTA
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  • "Sea Salt & Team Royal"
New Balance 550 BB550PHC
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  • "Arctic Grey"
New Balance 550 BB550MCB
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  • 550
  • "Grey Day"
New Balance 550 BBW550TA
  • New Balance
  • 550
  • "Sea Salt & Grey Matter"
New Balance 550 BBW550RB
  • New Balance
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  • "Linen"
New Balance 550 BBW550EA
  • New Balance
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  • "White & Rosewood"
New Balance 550 BBW550BV
  • New Balance
  • 550
  • "White & Grey Violet"
New Balance BBW550 BBW550AJ
  • New Balance
  • BBW550
  • "Angora & Copper"
New Balance BBW550 BBW550AI
  • New Balance
  • BBW550
  • "Linen & Heron Blue"
New Balance 550 Patent BB550YKG
  • New Balance
  • 550 Patent
  • "Black & Sea Salt"
New Balance 550 BB550YKF
  • New Balance
  • 550
  • "Sea Salt & Black"
New Balance 550 Patent BB550YKE
  • New Balance
  • 550 Patent
  • "Chrome Blue"
New Balance 550 BB550WEA
  • New Balance
  • 550
  • "Canyon & Tobacco"

550

During the 1980s, New Balance developed its suite of basketball trainers, starting with models like the Pride 480. While a quality shoe, the brand wanted to improve upon its design, so they created the P550 Basketball Oxford: an accessible low-top made for everyone from college players to NBA stars. Over thirty years later, a chance rediscovery saw it return as a retro sneaker.

The New Balance 550 has a premium leather upper with layers of curvilinear panels that make it strong and durable. Perforations on the flanks bring ventilation, while the generously padded tongue makes for a comfortable instep. The heel also features decent cushioning, and its sturdy counter adds robust structure to the back of the foot, securing it and providing the wearer with solid balance. This effect is enhanced by the heel clip, with the so-called ‘Sway Bar’ preventing players from rolling their ankles during dynamic lateral movements.

The 550 has a vintage cupsole that offers a reliable blend of comfort, stability and durability. Its ample midsole of EVA foam is thick in the heel and thin in the forefoot, so the wearer experiences both impact protection and ground feel. This is supported by a flat, non-marking rubber outsole with broad tread lines, chunky lugs and a forefoot pivot circle, making it a powerful component that is at once hard-wearing and grippy without compromising on flexibility.

As well as being built to be strong, dependable and comfortable, the New Balance 550 has a compelling retro aesthetic. Its chunky sidewall logos were inspired by graffiti culture and pop art, while its heritage tongue patch displays a bouncing NB basketball. 550 branding has been subtly embroidered into the lateral forefoot, with further branding on the heel completing the stylish upper.

Following the 1989 release of the New Balance 550, the model disappeared from the footwear landscape for many years, and it was only thanks to Aimé Leon Dore’s Teddy Santis that it returned. In 2018, the creative director spotted it in an old catalogue and realised its potential to be a suave lifestyle silhouette. Two years later, following a complex development process, New Balance and Aimé Leon Dore brought out four retro colourways with off-white uppers, pre-aged midsoles and bold tonal highlights that referenced the team-inspired colours of the original court shoe.

The relaunch was incredibly successful, leading to general release designs with throwback colour-blocking and more eye-catching collaborations with fashion labels like AURALEE, Comme des Garçons Homme Plus and thisisneverthat, as well as legendary American sports agent Rich Paul and renowned New Balance collaborator Joe Freshgoods. As a result, the 550 has become a popular everyday shoe worn by sneaker-enthusiasts and fashion-conscious celebrities such as brand ambassador Jack Harlow, model Hailey Bieber and pop star Taylor Swift.

Despite being forgotten for several decades, the New Balance 550 is now a beloved silhouette in modern sneaker culture. Its practical design offers immense comfort, stability and support, while its dapper vintage look makes it a versatile styling option.

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