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New Balance 1000 x Concepts

"Míle"

M1000CN

New Balance 1000 x Concepts M1000CN 01
New Balance 1000 x Concepts M1000CN 02
New Balance 1000 x Concepts M1000CN 03
New Balance 1000 x Concepts M1000CN 04

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  • New Balance

The vintage green and off-white tones of this New Balance 1000 honour Boston’s Irish heritage and the rare $1000 ‘Grand Watermelon’ banknote. A sense of exclusivity is created by details including the watermelon-inspired tongue and the reddish pink accents that mimic the banknote’s Treasury Seal. Its slow-wearing leather upper represents durable paper money, while “CNCPTS Currency” insole text reinforces the narrative, as does the box’s pink splatter graphic, which evokes the dye used to stain stolen cash. Concepts teased the release with social media posts featuring Irish-inspired images and a Dublin-based campaign video starring rapper Travy. Launched for St. Patrick’s Day, the stylish sneaker celebrates the warmth of Irish communities through its nickname, 'Míle', from the phrase “céad míle fáilte”, meaning “a hundred thousand welcomes”.

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